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Firm claims that Apple capturing 75% of smartwatch market

Strategy Analytics, a Boston-based firm, has reported that global smartwatch shipments grew an 457%  annually ‘to hit a record 5 million units in the second quarter of 2015.” The company said that the Apple Watch captured “a dominant 75 percent marketshare in first place.

Apple has not released sales figures for the watch but, after releasing its quarterly results on Tuesday, Apple CEO Tim Cook said “sales of the Watch did exceed my expectations, despite supply trailing demand at the end of the quarter.”

Strategy Analytics estimates that Apple Watch shipped 4.0 million units during the quarter. Apple has not disclosed its sales
According to the analysis firm, Samsung is in a distant second place having shipped 0.4 million smartwatches for 8% marketshare worldwide. Together Samsung and Apple account for 80% of the market.

Apple shares fell immediately after the earnings report despite strong iPhone sales. Several analysts said that watch sales lagged expectations.


Global Smartwatch Vendor Shipments and Marketshare in Q2 2015 

Global Smartwatch Vendor Shipments (Millions of Units) Q2 ’14 Q2 ’15
Apple 0.0 4.0
Samsung 0.7 0.4
Others 0.3 0.9
Total 1.0 5.3
Global Smartwatch Vendor Marketshare (%) Q2 ’14 Q2 ’15
Apple 0.0% 75.5%
Samsung 73.6% 7.5%
Others 26.4% 17.0%
Total 100.0% 100.0%
Total Growth: Year-over-Year (%) ~ 457.3%
Source: Strategy Analytics

The full report, Global Smartwatch Vendor Marketshare in Q2 2015, is published by the Strategy Analytics Wearable Device Ecosystems (WDE) service, details of which can be found here: